機遇與挑戰：

• 穀歌宣布收購全球知名通訊設備製造商摩托羅拉
• 全球家電業生態也發生了顛覆式變革
• 互聯網帶給家電業大規模定製轉型

近來全球電子業頗不平靜：先是美國IT巨頭穀歌宣布收購全球知名通訊設備製造商摩托羅拉，緊接著全球P C巨頭惠普公布了擬剝離個人PC業ye務wu的de戰zhan略lve重zhong組zu計ji劃hua
，而er此ci時shi日ri本ben電dian子zi業ye深shen陷xian集ji體ti虧kui損sun尷gan尬ga，部bu分fen企qi業ye甚shen至zhi通tong過guo出chu售shou資zi產chan擺bai脫tuo壓ya力li
，而er中zhong國guo家jia電dian企qi業ye在zai家jia電dian下xia鄉xiang等deng內nei需xu刺ci激ji政zheng策ce行xing將jiang結jie束shu之zhi際ji也ye陷xian入ru了le一yi片pian恐kong慌huang中zhong。

在zai歐ou債zhai以yi及ji美mei債zhai危wei機ji背bei景jing下xia
，全quan球qiu經jing濟ji進jin入ru複fu蘇su軌gui道dao變bian得de遙yao遙yao無wu期qi，而er全quan球qiu經jing濟ji形xing勢shi不bu穩wen定ding帶dai來lai的de電dian子zi產chan品pin需xu求qiu相xiang對dui萎wei縮suo以yi及ji成cheng本ben結jie構gou的de異yi常chang波bo動dong卻que使shi傳chuan統tong家jia電dian製zhi造zao企qi業ye陷xian入ru了le兩liang難nan的de發fa展zhan境jing地di，此ci時shi無wu法fa通tong過guo模mo式shi調tiao整zheng適shi應ying消xiao費fei需xu求qiu變bian化hua的de企qi業ye正zheng迅xun速su走zou向xiang衰shuai落luo。最zui典dian型xing的de就jiu是shi
，原yuan有you的de在zai過guo剩sheng時shi代dai發fa展zhan起qi來lai的de產chan業ye巨ju頭tou不bu僅jin麵mian臨lin著zhe市shi場chang份fen額e急ji劇ju衰shuai退tui的de尷gan尬ga，出chu售shou產chan業ye板ban塊kuai求qiu生sheng的de事shi件jian也ye頻pin頻pin發fa生sheng
，這zhe似si乎hu預yu示shi著zhe全quan球qiu家jia電dian板ban塊kuai重zhong組zu正zheng在zai提ti速su。

自zi金jin融rong危wei機ji爆bao發fa以yi來lai，通tong脹zhang壓ya力li迅xun速su在zai全quan球qiu範fan圍wei內nei蔓man延yan，全quan球qiu消xiao費fei電dian子zi需xu求qiu呈cheng現xian相xiang對dui萎wei縮suo狀zhuang態tai。同tong時shi，美mei元yuan的de流liu動dong性xing過guo剩sheng持chi續xu推tui高gao著zhe全quan球qiu大da宗zong商shang品pin價jia格ge，全quan球qiu家jia電dian企qi業ye的de固gu有you成cheng本ben結jie構gou被bei打da破po，全quan球qiu原yuan材cai料liao價jia格ge以yi及ji生sheng產chan要yao素su價jia格ge不bu斷duan攀pan升sheng，企qi業ye都dou背bei上shang了le原yuan材cai料liao、renliziyuandengjiagebuduantishengdechengbenbaofu。ranerjinrongweijidaigeiquanqiuchanyejiedeyuanbushichengbenjiegoudegaibian，ershichedidianfuleyuanyoudeshichangshengtai，shixiaofeixuqiuchuyufanfubodongzhizhong。suizhequanqiuchanyeburuguoshengshidai，tebieshizaiquanqiujinrongweijiyinfadequanqiuxiaofeixuqiubodongqingkuangxia，ruhezhunquekuaisumanzuyonghuxuqiuchengweiquanqiuchanyejiemianlindegongtongketi，yidanqiyewufaxunsubawobingmanzuyonghuxuqiuhenkenengxianruxuqiushikongerdaozhiqiyexunsuzouxiangshuailuo。

不可否認的是

，伴隨著全球經濟形勢以及市場生態的變化，全球家電業生態也發生了顛覆式變革，摩托羅拉、惠hui普pu以yi及ji日ri本ben電dian子zi業ye的de境jing遇yu不bu僅jin僅jin是shi反fan複fu波bo動dong的de全quan球qiu經jing濟ji形xing勢shi使shi然ran
，更geng重zhong要yao的de是shi其qi發fa展zhan戰zhan略lve無wu法fa適shi應ying當dang前qian市shi場chang現xian狀zhuang的de客ke觀guan反fan映ying。換huan句ju話hua說shuo
，這zhe些xie企qi業ye的de衰shuai退tui境jing遇yu是shi其qi自zi身shen戰zhan略lve衰shuai退tui造zao成cheng，一yi旦dan無wu法fa適shi時shi實shi現xian調tiao整zheng
，未wei來lai被bei新xin興xing的de企qi業ye並bing購gou是shi在zai預yu期qi之zhi內nei的de。

從(cong)當(dang)前(qian)產(chan)業(ye)發(fa)展(zhan)現(xian)狀(zhuang)看(kan)，這(zhe)些(xie)寡(gua)頭(tou)企(qi)業(ye)大(da)都(dou)是(shi)在(zai)產(chan)品(pin)短(duan)缺(que)時(shi)代(dai)成(cheng)長(chang)起(qi)來(lai)的(de)
，他(ta)們(men)構(gou)建(jian)了(le)一(yi)種(zhong)能(neng)夠(gou)在(zai)彼(bi)時(shi)實(shi)現(xian)穩(wen)健(jian)發(fa)展(zhan)的(de)產(chan)業(ye)結(jie)構(gou)以(yi)及(ji)發(fa)展(zhan)模(mo)式(shi)。而(er)在(zai)互(hu)聯(lian)網(wang)經(jing)濟(ji)時(shi)代(dai)，麵(mian)對(dui)日(ri)益(yi)變(bian)化(hua)的(de)消(xiao)費(fei)需(xu)求(qiu)，這(zhe)些(xie)企(qi)業(ye)在(zai)原(yuan)有(you)的(de)管(guan)理(li)架(jia)構(gou)下(xia)顯(xian)得(de)力(li)不(bu)從(cong)心(xin)，驟(zhou)然(ran)陷(xian)入(ru)到(dao)需(xu)求(qiu)失(shi)控(kong)的(de)狀(zhuang)態(tai)中(zhong)，摩(mo)托(tuo)羅(luo)拉(la)未(wei)能(neng)適(shi)應(ying)手(shou)機(ji)智(zhi)能(neng)化(hua)發(fa)展(zhan)趨(qu)勢(shi)
、惠普無法準確跟上PCbiangefengchao。zhongzhongjixiangbiaoming，danchunyikaozhizaochanpindengdaixiaofeizhegoumaideshidaiyijingyiqubufanle，dangqianruhegenjuxiaofeixuqiudebiangeyanzhichanpincaishiqiyeshixianwenjianfazhandebiyouzhilu。

互(hu)聯(lian)網(wang)經(jing)濟(ji)時(shi)代(dai)帶(dai)給(gei)家(jia)電(dian)業(ye)的(de)最(zui)大(da)影(ying)響(xiang)就(jiu)是(shi)推(tui)動(dong)整(zheng)個(ge)產(chan)業(ye)從(cong)大(da)規(gui)模(mo)製(zhi)造(zao)向(xiang)大(da)規(gui)模(mo)定(ding)製(zhi)轉(zhuan)型(xing)，在(zai)這(zhe)一(yi)過(guo)程(cheng)中(zhong)

，不(bu)斷(duan)波(bo)動(dong)變(bian)化(hua)的(de)消(xiao)費(fei)需(xu)求(qiu)起(qi)到(dao)了(le)至(zhi)關(guan)重(zhong)要(yao)的(de)作(zuo)用(yong)。從(cong)本(ben)質(zhi)上(shang)看(kan)，互(hu)聯(lian)網(wang)經(jing)濟(ji)時(shi)代(dai)實(shi)現(xian)了(le)產(chan)業(ye)角(jiao)色(se)以(yi)及(ji)流(liu)程(cheng)的(de)相(xiang)對(dui)逆(ni)轉(zhuan)，消(xiao)費(fei)者(zhe)從(cong)之(zhi)前(qian)的(de)被(bei)動(dong)接(jie)受(shou)者(zhe)轉(zhuan)變(bian)為(wei)需(xu)求(qiu)(或者說產品)的主動提出者。

與此前單向的“製造企業—渠道—消費者”的產業流程不同，互聯網經濟時代要求整個產業形成“消費者—製造企業—渠道—消費者”的雙向產業流程，這意味著為了適應日趨個性化、碎片化的消費需求

，企業必須顛覆原有的發展模式才能適應這一變化。具體來講
，企業必須從兩個維度進行變革：一是對消費需求的敏感度，也就是把握全球消費需求變動的能力，這是適應互聯網經濟時代發展必須采取的根本變化;二(er)是(shi)滿(man)足(zu)消(xiao)費(fei)需(xu)求(qiu)的(de)速(su)度(du)，也(ye)就(jiu)是(shi)整(zheng)合(he)全(quan)球(qiu)資(zi)源(yuan)創(chuang)新(xin)及(ji)製(zhi)造(zao)產(chan)品(pin)的(de)能(neng)力(li)。毫(hao)不(bu)誇(kua)張(zhang)地(di)講(jiang)，這(zhe)兩(liang)個(ge)維(wei)度(du)將(jiang)決(jue)定(ding)著(zhe)企(qi)業(ye)在(zai)全(quan)球(qiu)市(shi)場(chang)競(jing)爭(zheng)中(zhong)的(de)地(di)位(wei)與(yu)話(hua)語(yu)權(quan)。

womenkandao
，dangqianbufenqiyezaixiaofeixuqiuzhidaoxiashishileshangyemoshibiange，shoucigoujianqixiaofeixuqiuzhidaoxiadechanyefazhantixi，erzheyeshizhexieqiyezaiquanqiufanweineishixianlekuaisufazhan
，chongjizheyuanyoudechanyegeju，jiasuzheoumeichuantongjiadianguatouquanqiushuaituidebufa。

jiandanjiangqiyedejingzhenglijiwangyuchanyeguimokuodadailaideguimojingjishangdezuofayijingguoshile，ruhegoujianqijinengdiyujingjixingshibodongyounengzhunquebawobingmanzuxiaofeixuqiudechanyefazhantixicaishiqiyehuodequanqiujingzhenglidegenyuansuozai。zaizheyiguochengzhong
，yuanyoudebufenquanqiuchanyeguatouyouyuwufagenshangshichangjiquanqiujingjixingshidebianhuaerzhujianxianrushuaituideganga，zuizhongluorulekuaisu“死亡”demiju。duizhongguojiadianqiyelaijiang，goujianqishiyinghulianwangjingjishidaidechanyejiegoubinggenjuxiaofeixuqiushixianchanyeliuchengdenizhuanshitishengquanqiujingzhenglidebiyouzhilu
，yeshinaxieshenxianjingyingkunjingdequanqiujiadianguatoumendezuidaqishi。